Background
TOP 10 is a group of New Zealand holiday parks and campgrounds, with 48 members throughout the country. They have been a long-term client of HairyLemon’s, with HairyLemon working with both Top10 HQ and individual group members.
The Challenge
Top 10 were looking for help with search engine optimisation, online bookings, and automating their business processes. They were also looking to build awareness online of their member parks, improve tracking of website visitors, increase the conversion rate for bookings and improve the automation and efficiency of internal processes such as the management of their club card.
The Solution
Through the website, holiday park owners can now process park reservation requests and securely capture credit card details, with bookings manually processed by the individual owners. They can also log into the site and maintain their own park related information and see all park reservation requests. Reservation requests are also captured into a central database, with parks able to confirm dates or suggest alternative dates with a confirmation link automatically embedded into emails. Club card renewals are now automated through a web service and a secure payment gateway, so website users can apply for or renew card memberships online through the website. Transactions are processed in real time for club cards, with details of club applications and renewals recorded via the web service.
