Background
Invacare is a leading manufacturer of homecare and mobility equipment, including manual wheelchairs, power wheelchairs, mobility scooters, walking canes, and rollators.

The Challenge
Invacare came to HairyLemon looking to streamline the information displayed online for their different regions and to improve their site navigation and visual design.

The Solution
Different content is now delivered based on the specific region selected by the site visitor. Invacare can now also email out a completely customised newsletter to each subscriber based on their region. The creation of different design templates has allowed for the universal insertion of product information, and a fast turnaround is provided when new HTML templates are required. The site features a full product directory with detailed specifications on each product. Invacare distributors can now also log into the site through a secure private area, to view information specific to their requirements and region.

Technologies Used
The site is run by the AssetNow content management system, which has been extensively customised to meet Invacare’s requirements.