Did you watch any sport over the weekend? I’m not talking about the rugby either – I’m talking about big budget action sports…!?! Chances are you saw a new hero emerge… Felix Baumgartner broke the speed of sound with his
There is no
Category Archives: Branding
Lately at LemonHQ we have been chewing over the idea of ‘hedgehog concepts’ – that one thing you do better than anyone else, that inspires and motivates you to deliver your best work, and at the same time, keeps the
Spending a few days in the company of marketers and digital strategists from around the world is always an enlightening experience. One that is guaranteed to do one of two things: 1) teach you a bunch of stuff you didn’t
Branding – love it or hate it, it’s here to stay. Successful branding sets companies apart and helps differentiate and distinguish a firm’s core offering. Successful branding allows companies to charge more and achieve desirable margins. Successful branding also tends
We love what Andy Sernovitz at Word of Mouth Marketing has to say – pretty much all of it actually, but this is a gem that we really wanted to highlight.