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Author Archives: Karen Foreman-Brown

About Karen Foreman-Brown

Karen Foreman-Brown is a digital strategist and online marketer with a particular interest in social media, content marketing and delivering spectacular outcomes for client organisations.
Managing your Google My Business Page

If your business or organisation relies on local clients or customers and benefits from showing up in local search results for queries like “nearest xyz to me” “xyz in Christchurch” for example (where xyz is your service or product), then

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Preparing for GDPR Compliance – what does it mean for NZ?

Regardless of the type of business you are in, you are most likely noticing a recent influx of emails from companies like Google and Facebook letting you know about updates to their Privacy settings. This is because the EU’s new

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Digital Communication for NGOs

Welcome to the first in a series of digital advice blogs for non-profits, charities or NGOs. We have started with a general overview, which will be followed by more in depth blogs that take you into specific tools and techniques.

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Sticking to it! Time for new healthy habits

As part of our ongoing focus on health and wellness within Lemon HQ, in July we introduced a nifty little number for the team to try out: Habit sticks. They are part of a wider initiative run by allright.org.nz, as

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Spreading Wellness over Winter!

hairyLemon and the I.T. team have recently joined forces to spread the word of Wellness throughout the two companies. Last month we hopped on board with Junk Free June, making a number of changes throughout the office to encourage healthier

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Batten Down the Hatches – Working on your Business over Winter

If you run (or work in) the type of business that tends to get a little quieter over the winter months, is there anything you can do about increasing that business? Or is there a worthwhile way you can be

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Localisation of your marketing – 10 tips

As a country at the bottom of the Pacific Ocean, and a significant distance from most of the world’s markets, New Zealand businesses frequently need to market their goods and services offshore. We seem to start with the perceived “easy

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Client-Agency Partnerships – what can they look like?

We talk quite a lot in our game about partnering with our clients and building longterm relationships, but they can simply be weasel words if there is nothing actually in place to make those relationships functional. So what does a

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Giving your Contact Us page some love

Of the hundreds of websites we have developed and worked with over the last 16 years, virtually all of them share something in common when it comes to pages on the site that get the most visits. Almost without exception,

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Does my business need a digital strategy?

The answer to this question is – it depends. Partly it depends on the nature of your business, your goals and expectations, and whether your customers are using digital channels for any reason at all. And partly it depends on

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